bt211_release3

For Immediate Release

Media contact:

Stella Yu

Saetta Mediagroup

1499 Bayshore Highway

Suite 133

Burlingame, CA 94010

(650) 652-6565

stella@saetta.com

BlueTraks Debuts Factory Expansion Solution for GPS, iPod®, and Bluetooth® Vehicle Integration

Santa Cruz, California October 30, 2007- The increasing consumer demand for vehicle upgrade with navigation, Bluetooth®, and iPod® has installers looking for factory expansion solutions that are easy to integrate. Santa Cruz, California based BlueTraks, Inc. is debuting its BT-211 at the 2007 SEMA Show in Las Vegas, Nevada.

The BT-211 interfaces directly into the vehicle's audio system so factory expansion for most late model cars is easy and seamless. Custom installers will appreciate the multiple installation options for the BT-211 because of its low profile form factor and factory look styling. The BT-211 has a backlit high-resolution TFT touch screen coupled with the high performance SiRF Star III chipset. This latest technology in GPS signal performance chipset ensures strong reception in dense urban environments, like San Francisco or New York City.

"We designed the BT-211 for both the consumer and the custom installer in mind. Many consumers want to upgrade their vehicles but worry of losing factory system functionalities like presets and steering wheel controls. Custom installers worry about where to install aftermarket units because of size and spacing restrictions. The BT-211 has all of the popular features of navigation, Bluetooth(R), and iPod(R); in a single LCD touch screen unit that interfaces directly into the factory audio system, so all of the factory presets are still functional. Makes sense for the consumer and makes it easy for the installer," says Alex Nagy, President and CEO of BlueTraks, Inc.

The BT-211 will be demonstrated at the BlueTraks booth in the LVCC North Hall Booth #10460. Dealers will have a chance to see the demo unit fully functional and installed in a custom integration. BlueTraks will also be offering SEMA Show special pricing for dealers who register to be an authorized BlueTraks dealer. BlueTraks will have a product giveaway drawing for entrants to win a BT-211.

About BlueTraks, Inc.

BlueTraks, Inc. is a Santa Cruz, CA based company that designs and manufactures in-vehicle telematics systems offering drivers access to hands-free mobile communications, navigation guidance, and digital media all together meeting the infotainment needs of the driver. BlueTraks innovates in-vehicle telematics systems ideal for most late-model vehicles that are ready for upgrade to an integrated system that features Bluetooth®; hands-free mobile phone support, iPod®; playback, and navigation guidance. For more information about BlueTraks and BlueTraks products, visit http://www.bluetraks.com or call (831) 466-0302.

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